“Touch base” is a popular phrase in business communication, often used to suggest a brief meeting or conversation to discuss updates or align on a project.
However, it’s frequently overused and can be seen as vague or insincere.
In this guide, you’ll learn:
- The meaning and origin of “touch base”
- How to use it correctly
- Alternatives to consider
- Examples to illustrate its use
What Does “Touch Base” Mean?
The phrase “touch base” means to briefly connect or communicate with someone. It’s often used in a professional context to suggest a quick check-in or update.
For example:
- “Let’s touch base on the project status tomorrow.”
- “Can we touch base later to discuss the client’s feedback?”
What Is the Origin of “Touch Base”?
The phrase “touch base” comes from the game of baseball. In baseball, players must touch the bases as they run around the field to score a run. The phrase has been adapted into business language to mean checking in or updating someone on a project or task.
How to Use “Touch Base” Correctly
To use “touch base” correctly, make sure it’s clear what you want to discuss and when you want to connect. Here are some tips:
- Be specific about the topic: Instead of saying “Let’s touch base,” specify what you want to discuss, like “Let’s touch base on the marketing plan.”
- Set a time frame: Mention when you’d like to touch base, such as “Can we touch base tomorrow afternoon?”
- Use it for brief check-ins: Reserve “touch base” for quick updates or discussions, not for in-depth meetings.
Why Is “Touch Base” Overused?
“Touch base” is often overused in business communication because it’s a generic phrase that can apply to almost any situation. It’s easy to use, but it can come across as vague or insincere if not used thoughtfully.
Alternatives to “Touch Base”
If you want to avoid using “touch base,” consider these alternatives:
- Check in
- Update
- Discuss
- Review
- Align
Examples of “Touch Base”
Here are some examples of how “touch base” can be used in different contexts:
- Project Management: “Let’s touch base on the project milestones to ensure we’re on track.”
- Client Communication: “I’d like to touch base with you to discuss your feedback on the proposal.”
- Team Collaboration: “Can we touch base later to align on our priorities for the week?”
Conclusion
“Touch base” is a common phrase in business communication, but it’s important to use it thoughtfully to avoid coming across as vague or insincere. By being specific about what you want to discuss and when you want to connect, you can use “touch base” effectively in your professional interactions.